Social Media Marketing 5th Edition
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Social Media Marketing 5th Edition

Tracy L. Tuten

The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success.

Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom.

A must-read for all students and practitioners of social media marketing.

Tracy L. Tuten is a professor of marketing at Sofia University, USA.


Published: November 22, 2023
Title: Social Media Marketing
Author: Tracy L. Tuten
Edition: 5
ISBN: 9781529625790
Publisher: SAGE Publications
Language: English
Formats: PDF | ePub

ISBNs:
9781529623819
9781529625721
9781529625790

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