The Best Story Wins

How to Leverage Hollywood Storytelling in Business & Beyond

Matthew Luhn

How to use the principles of Pixar-style storytelling to meet the needs of entrepreneurs, marketers, and business-minded storytellers of all stripes.

Pixar movies have transfixed viewers around the world and stirred a hunger in creative and corporate realms to adopt new and more impactful ways of telling stories. Former Pixar and The Simpsons animator and story artist Matthew Luhn translates his two and half decades of storytelling techniques and concepts to the CEOs, advertisers, marketers, and creatives in the business world and beyond. A combination of Luhn’s personal stories and storytelling insights, The Best Story Wins retells the “Hero’s Journey” story building methods through the lens of the Pixar films to help business minds embrace the power of storytelling for themselves!

“Award-winning Pixar storyteller, artist, and writer Matthew Luhn has a message for CEOs, marketers, and business professionals: to capture your audience’s attention, you need to hook them with a great story.” —

Published: August 07, 2018
Title: The Best Story Wins
Author: Matthew Luhn
ISBN: 9781642790214
Publisher: Morgan James Publishing
Language: English
Formats: ePub


Get hard copy of this eBook [new/used]

Monthly Special!*
Click here to get coupon codes and how to use it (up to 50% discount).

SKU: 210192365 Category: